Customer Surveys - Why You Should Do It (Part 1)

The key to success is knowing your audience well enough to anticipate their needs. This can be extended to any business, and your bingo hall is no exception. We know this can seem like an intimidating task, so we’ve laid out a clear path to conducting an insightful Customer Survey in your bingo hall and how to use the data you collect in a meaningful way.

Why You Should Do It

You’re in the business of entertaining people, and you want your bingo hall to be profitable, so it’s important to continuously reach out to your players and make sure you’re giving them an experience they value. The act of providing them with a platform to voice their opinion, alone, can be beneficial to the morale of your player base: they’ll feel more involved in the game and the way the game is run. This also gives them the opportunity to comment on any of your bingo equipment, your callers, the volunteers who run your games and sell pull tabs, or even your snack bar. If you know you’re making changes that reflect positively with your player base, you can feel confident that you’ll retain players and keep them coming back.

What to Keep in Mind When Creating Your Survey

A significant—and possibly the most significant—thing to remember is this: Customers don’t always know exactly what they want, and customers don’t always support what they suggest, whether in attendance or in additional dollar sales. Therefore, it’s important to take steps that ensure you’re getting genuine and meaningful data in your survey responses.

In order to pull in that genuine and meaningful data, we’ve got some pointers to keep in mind when constructing your survey. In the next part of this post series, we’ll give you more info on how to make sure you’re getting the most out of your customer survey.
Share this Post: