Customer Surveys - How to Get the Most out of Your Survey (Part 2)

In the last post in this series, we explained why it’s such a good idea to conduct a customer survey and to make sure your player base is enjoying what you’re offering: now, let’s go over some things to keep in mind while planning and preparing to ensure you’re getting the most out of your survey:
 

How to Get the Most Out of Your Survey

In order to pull in that genuine and meaningful data, here are some pointers to keep in mind when constructing your survey:
 

Be specific, and use straightforward, simple language. Make sure your questions are clear and unbiased, and make sure customers know what is being asked and that they’re answering the question clearly. In order to achieve this, consider collecting more quantitative data, rather than qualitative. Collecting more numerical, statistical data makes it much easier to analyze.

When constructing your questions and answers, remember that words speak louder than numbers. I know what you’re thinking right now: mysterious Arrow International blog writer, that’s pretty contradictory to what you just told me in the paragraph above. To achieve the production of quantitative data that reads as qualitative, try associating a word to your number values in your survey. Here’s an example:

How would you rate our flashboard equipment?
(4) Great
(3) Good
(2) Average
(1) Get a New One

When the customer answers this question, they’re able to look at these descriptive terms and more easily associate their response to one of them. When you receive their completed survey, you’re able to quickly and efficiently analyze the data based on the number associated with those words.
 

Post a summary of what you’ve gathered for your player base to consider. Your customers took the time to complete this survey for you, so show them you heard them and that you’ve used this information! “We’ve considered your survey responses and have found an overwhelming number of people who wish to incorporate more bingo equipment such as ticket dispensers,” lets players know you’re listening, and gives them the opportunity to make sure you heard them correctly.

Provide an incentive to complete the survey. Players will feel more inclined to take the time to complete the survey if they know there’s a free coffee in it for them! Other ideas include a free dabber or gameplay. It’s up to you!

In the final post of this series, we’re going to provide you with a sample survey—you can use this as a springboard to create a survey that works best for you!
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