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Customer Surveys - Where to Start (Part 3)

In our final installment of this post series, we’d like to give you a solid start to producing and conducting your own customer survey that will provide you with the knowledge needed to better serve your customers. To learn more about why and how you should conduct a Customer Survey, you can read the first and second post in this series.

You can use this sample survey as it is, or make changes and additions that better suit your bingo hall or player base:

Where to Start— Sample Questions

  1. How often do you play Bingo?
    1. Once a month
    2. Two or three times a month
    3. Once a week
    4. More than once a week
  2. Do you play at other Bingo halls?
    1. Yes
    2. No
  3. How pleased are you with the events at this bingo hall?
    1. Very pleased
    2. Somewhat pleased
    3. Not particularly pleased
    4. Something’s gotta change
  4. How pleased are you with our variety of different games at this bingo hall?
    1. Very pleased, I play a lot of different games
    2. Pleased, I enjoy different games but there is room for improvement
    3. There are more games that I dislike than there are games I like, so I only play a few
    4. Not pleased with the variety of games, I don’t enjoy them
  5. In a game where the pot is the lowest, are you more pleased when there are many winners sharing the pot, or do you like it better when only one person bingos?
    1. More people share
    2. Only one winner
  6. In a game where the pot is the highest, are you more pleased when there are many winners sharing the pot, or do you like it better when only one person bingos?
    1. More people share
    2. Only one winner
  7. How do you prefer the speed at which the caller conducts bingo games?
    1. Keep em comin’!
    2. Quickly-paced, but still enough time to enjoy the game and stay social
    3. Casual pace: I enjoy catching up in between calls
    4. Nice and slow, to make sure I don’t miss any calls
  8. Additional Comments:

This should be a good starting point to get your Customer Survey prepared for your bingo hall! Add or change any questions to better suit your player base, or to mention the specific equipment, machines, and volunteers you have in your hall. Above all else, make sure you USE THE DATA YOU FIND!—don’t just shelf it. Your attention and adaptability will set you apart from your competition. Good luck!

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